TikTok introduces "Shopping Ads", letting brands place shoppable videos on the For You page, promote catalog listings, and direct users to live shopping events (Aisha Malik/TechCrunch)
Aisha Malik / TechCrunch:
TikTok introduces “Shopping Ads”, letting brands place shoppable videos on the For You page, promote catalog listings, and direct users to live shopping events — TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform.