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A must-read volume for students of history, sociology, law, and psychology

The Crowd will also be invaluable to politicians, statesmen, investors, and marketing managers

“The masses have never thirsted after the truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.” — Gustave Le Bon

Although the volume focuses on crowd psychology, it is also brilliantly instructive on the effects of the generally accepted beliefs of a nation’s citizenry on the processes of history. Among the topics covered here are general characteristics and mental unity of the crowd; the crowd’s sentiments and morality; its ideas, reasoning power, and imagination; opinions and beliefs of crowds and the means used by leaders to persuade; classification of crowds, including criminal and electrical assemblages, as well as the functioning of criminal juries and parliamentary assemblies.

Publisher ‏ : ‎ Dover Publications; Reprint edition (January 8, 2002)
Language ‏ : ‎ English
Paperback ‏ : ‎ 160 pages
ISBN-10 ‏ : ‎ 0486419568
ISBN-13 ‏ : ‎ 978-0486419565
Item Weight ‏ : ‎ 7.2 ounces
Dimensions ‏ : ‎ 5.33 x 0.32 x 8.53 inches