NASCAR driver Brandon Brown, the unwitting namesake of the anti-President BidenJoe Biden Roberts calls for judicial independence in year-end report Biden to speak to Ukraine’s president Documents show Chinese government collects droves of data from Western social media: report MORE rallying cry “Let’s Go Brandon,” is set to be sponsored by LGBcoin for his 2022 season.

Brown announced the partnership with LGBcoin — a cryptocurrency “meme coin” playing off the “Let’s Go Brandon” catchphrase — in a tweet on Thursday. 

I’m excited to welcome @LGBcoin_io aboard my No. 68 Chevrolet Camaro as our 2022 NASCAR Xfinity Series full season primary partner!

Press release: https://t.co/yWfkonk8vO pic.twitter.com/s8PkfCtnVD

— Brandon Brown (@brandonbrown_68) December 30, 2021

Brown recently told the New York Times that he had “zero desire to be involved in politics,” adding: “Our whole navigation is, you want to appeal to everybody, because, all in all, everybody is a consumer.”

A press release announcing the sponsorship deal claimed it will promote “positivity and unity, grounded in a strong belief of the American dream,” according to a press release.

“We are proud to support Brandon this season, to help him continue his American dream,” James Koutoulas, an LGBcoin investor and founder of Typhoon Capital Management, said in the release. “If we do our job right, when you think of us, and you hear, ‘Let’s Go Brandon,’ you’ll think and feel, ‘Let’s Go America.’”

Can’t believe two month old @LGBcoin_io is the lead sponsor for American icon @brandonbrown_68 , but here we are! #letsgobrandon #letsgoamerica https://t.co/N7blET5m5b pic.twitter.com/cYRiUODsF6

— James Koutoulas (@jameskoutoulas) December 30, 2021

The “Let’s go, Brandon” chant was born in October after Brown won his first Xfinity Series race at Talladega. Fans at the event were heard yelling “F— Joe Biden” in the background of a post-race interview; however, NBC Sports reporter Kelli Stavast said they were chanting “Let’s go, Brandon.”

The chant has since become a wry rallying cry for critics of Biden.

Earlier this month, a father called into a holiday special and repeated the slogan to Biden and first lady Jill BidenJill BidenBidens react to Betty White’s death: ‘A lovely lady’ Betty White dies at 99 on New Year’s Eve NASCAR’s Brandon Brown to be sponsored by LGBcoin in 2022 season MORE after wishing them a Merry Christmas.