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(as of Aug 16, 2023 17:45:20 UTC – Details)

The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel. Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers.

Volume 1 of Email Marketing Rules discusses 184 best practices that help you…Build productive, safe email lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wiselySet the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metricsCreate relevant messages with subject lines that draw in subscribers while avoiding “opener’s remorse” and designs that focus subscribers on taking actionCraft high-performance triggered emails, including welcome programs that set you up for long-term successEffectively plan and produce emails with workflows that allow you to seize opportunities and avoid errorsAnd much more, including understanding the law, optimizing email frequency, using the best landing pages, and doing A/B testing

ASIN ‏ : ‎ B0BW23B5JG
Publisher ‏ : ‎ Independently published (March 5, 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 402 pages
ISBN-13 ‏ : ‎ 979-8379079482
Item Weight ‏ : ‎ 1.14 pounds
Dimensions ‏ : ‎ 5 x 0.91 x 8 inches